full service fishing tackle and fishing supply store. We’re located at the gateway to South Florida – Jupiter, Florida – in an area famous for having a really wide variety of great fishing habitats. Big game such as Marlin, Sailfish, Yellowfin Tuna and Swordfish are just offshore in the Atlantic Ocean. Trout, Redfish and Snook are plentiful in the Loxahatchee River and the St. Lucie, Indian and Lake Worth Rivers. Jupiter is the Snook Capital of the World! The world-famous Florida Keys are just a few short hours away from flats fishing for Bonefish and Tarpon. Pete and Tommy Schulz have over 35 years of experience and a ton of local knowledge to guide you on your next adventure, whether here locally in Jupiter or when you’re heading out to the Bahamas! We sell and recommend only proven fishing tackle including lures, rods, reels, bait rigs, clothing for fishing, tools and more. We are your Fishing Headquarters, whether you prefer freshwater or saltwater fishing.